Marketing Strategy

Marketing is Tough Business

Digital marketing. Inbound marketing. Content Marketing. Trying to make sense of the latest marketing strategies can be overwhelming. And with so many options, assessing what's right for the business and figuring out how much to invest can be a daunting task.

Adding complexity is understanding how to create more customer value and improve competitive differentiation. Without the right information, marketing success is a hit-or-miss proposition that consumes both resources and patience levels.

Even with a strategy in place, maintaining momentum with internal resources can be a challenge. Key initiatives started by part-time marketing employees are usually derailed by their primary job demands, and dedicated marketing personnel may struggle to make progress on the long list of key activities.